The marketing landscape is undergoing a significant transformation with the advent of generative AI (GenAI). This technological advancement is reshaping how marketing teams are structured, how they ...

Generative AI, like any disruptive technology, brings both solutions and challenges. AI is able to decipher information from huge datasets, automate tedious tasks and generate content, images and even ...

The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era – one built not only on automation but also on orchestration and intelligence. Agentic AI ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

July 15, 2025 - In today's hyper-automated economy, businesses are quickly embracing AI-powered marketing tools to expand their reach and streamline engagement. Synthetic voice calls, often using AI ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement and loyalty. Ethical marketing practices. Brands must ...

AI is rapidly becoming a must-have in every modern marketer's tool belt, helping teams to do more with less. This shift couldn't come at a better time, as marketers today are under pressure to drive ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on ...

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take ...