Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The increased consumer demand for high-speed connectivity has prompted unprecedented growth ...
I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...
With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...
The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...
Dentsu has appointed Jake Hird as executive vice president – strategy and growth focused on supercharging the strategy and ...
It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four ...
B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to ...
Perfecting the art of business-to-business (B2B) sales is a popular topic online, with an extensive body of work published on the topic. But while some advice offers valuable insights and unique ...
B2B marketing is evolving fast. AI is rewriting the rules, customer expectations are higher than ever and every decision must ...
Mobile is so engrained in modern culture that few people today can live without it. Smartphones, tablets and other mobile devices have changed how consumers do business. Mobile apps make it easy to ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback