The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

The global B2B software market is on a remarkable trajectory, projected to reach $829.34 billion by 2031. This growth is ...

Profound’s AI visibility data will be integrated into my.G2 dashboards, providing insights into when & how product categories ...

As Forbes defines it, the consumerization of IT is the propensity for users’ experiences with technology as consumers to impact their expectations regarding their technology experiences at work. And ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

Newest WSO2 Identity Server and Asgardeo IDaaS versions speed the deployment of secure AI Agents via new agentic IAM features, expand AI capabilities that improve IAM developers’ experience, and ...

Ariba is teaming with e-commerce software maker Vignette to add collaboration and community-building applications to its business-to-business software products. Under the terms of the agreement, ...

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last forever. The companies that survive into the expansion growth stage and ...

With the “consumerization of IT” now a fait accompli, best-in-class business-to-business (B2B) marketers of complex enterprise software products are adapting how they market to buyers who have become ...