In today’s relevance economy, sport is the asset that consistently outperforms. But showing up in the right kit isn’t enough ...

Sports marketing is one of the hottest fields in business right now. Here's who's hiring, where, and what they're paying.

As a result, Maria Valdes, previously Puma’s chief product officer, has been named chief brand officer, overseeing the new ...

Once upon a time, sports marketing was all about visibility. Were you even trying if your logo wasn’t on a jersey, a stadium wall, or flashing between timeouts? It was a simpler era where reach meant ...

Valdes, who has been a member of Puma's management board since 2023, will now be responsible for brand marketing, product, ...

Alibaba joined the Olympic Partner (TOP) programme, the highest level of Olympic sponsorship, in 2017 and it’s recently extended its partnership through to 2028. And already, the brand has delivered ...

The October 29 edition of the SBJ Marketing newsletter checks in with Strauss to see how it's benefitting from its postseason ...

The marketer is recentering on sports as its North Star while reducing a reliance on promotional activity and paid traffic. Nike for the past year-plus has worked to address an overswing toward direct ...

When Joanne Lovato was interviewing for a job with the Dallas Stars, she laid everything on the table for CEO Brad Alberts and Chief Revenue Officer Matt Bowman. “I don’t really know hockey,” she ...

As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by collaborating with sports ...

The October 22 edition of the SBJ Marketing newsletter covers U.S. Bank's impending takeover of the banking sponsorship ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. In an era of cord-cutting and increased viewer ...