In a previous article, "How to Properly Align Marketing, Business Development and Sales," (Marketing the Law Firm, July 2022), we provided a high level explanation of the three business functions that ...

My experiences have demonstrated that business development combined with market analysis is the most powerful pairing for ...

The legal industry is experiencing a transformative era driven by new technology, changing client expectations and a globally connected business landscape. As we head into 2024, law firms need to ...

Ask your clients for a copy of their strategic plan, or at the very least, a copy of the executive summary of the strategic plan. No client has ever said “No” when we’ve asked them if they would be ...

Growing a B2B tech startup requires you to overcome challenges such as getting more sales, building a strong market presentation and achieving sustainable growth goals. By developing an effective ...

The Illinois Department of Commerce and Economic Opportunity on Monday published a five-year plan outlining how it hopes to attract and retain businesses in the state. At the plan’s center is a ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...