PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why […] ...

It's a symbol of transformation that captures the energy, optimism and ambition of PepsiCo in 2025 and beyond.' ...

Over the last decade, skulls and skeletons appeared in nearly one of every 200 new U.S. logos.

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Car emblems and logos are more than just symbols; they represent the heritage, values, and identity of a brand. These iconic ...

It's the first time that the symbols have been updated since 2018—and the new designs are meant to help Microsoft usher in ...

Cracker Barrel has received immense backlash over a controversial decision to change its logo, and despite the company reversing course, customers are speaking out. Founded in Lebanon, Tennessee, in ...

SJW Group has officially changed its name to H2O America, introducing a new logo and Nasdaq ticker symbol, HTO, to better reflect its national presence and commitment to local communities. The ...