LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

App marketers can now unlock a new performance channel to grow their user base with cost per install buying across AppLovin’s massive, premium CTV supply PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin ...

The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them.

WASHINGTON—As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic ...

Connected TV (CTV) advertising has yet to live up to its potential. We were promised a channel that combines the engaging and immersive qualities of big-screen video creative with the data-driven ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

As a maker of both TVs and mobile devices, Samsung is in a position to benefit from an offering such as Mobile Conversion. Three-quarters of U.S. households own at least one Samsung device, and the ...

Advertisers are savvy and can smell empty promises from across the room, so rather than pursuing the CTV label, media partners should lean into their core strengths, writes IAB’s Jamie Finstein, who ...

There are a lot more self-serve CTV buying options out there than there used to be, but that doesn’t mean managed service providers are going away. Case in point: On Friday, CTV platform Strategus ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...