As consumer bases evolve, so must the way businesses market to them. In recent years, marketing’s greatest evolution has been the adoption of content as a fundamental part of the mix. But, this ...

According to the study, most content tactics are being used more frequently, with B2B organizations using an average of 12 tactics. The most popular tactics are social media (excluding blogs) (87%), ...

It’s only fitting we return home to the USA for this month’s edition of SEJ’ SEOlympics – it is the month we celebrate our independence and all. However, we’ve opted to break the list up into regions ...

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition.

Forbes contributors publish independent expert analyses and insights. If your blog isn’t eliciting the results you desire, don’t be concerned; instead, consider these three issues faced by many ...

According to a Blog post by Wishpond, companies that blog have 55% more traffic to their websites, and marketers now spend 25% of their marketing budget on content marketing, and 68% of consumers ...

Content marketing is undoubtedly the way to go in 2015. Small businesses need to understand why they need to take up and stick to content marketing. In the above study, sixty percent of small B2B ...

Millennials and Gen Z are the first generations to be constantly connected, and their lifestyle is driven by staying on top of the latest social trends. Companies that want to make a meaningful ...