Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

NEW YORK--(BUSINESS WIRE)--As Cannes Festival of Creativity opens this week, ResponsiveAds, the leading force in creative ad tech, proudly announces the Phase 1 launch of its Fluid Ad Creator, as part ...

Political ads typically aren’t very inspiring. Instead, they’re full of mudslinging, ominous music, and tales of impending doom to frighten voters to head to the polls. Way to Lead, a political action ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...

This spring, AD PRO, Architectural Digest’s ultimate resource for design professionals, presents AD PRO Global Design Talks, a can’t-miss conversation series with the world’s leading creative talents.

NEW YORK--(BUSINESS WIRE)--Creative agency Mischief @ No Fixed Address is sending shockwaves through the marketing world by earning an unprecedented series of accolades and growing at a rate the ...

2021 has been a good year to be an adtech investor. Valuations are surging, Wall Street is happy and exits are frequent and satisfying. It’s the perfect time to double down and invest in an area that ...

Over the past few years, the School of Communication & Design at RMIT Vietnam has rapidly emerged as one of the most awarded ...