Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

If you have a Google business profile, you can respond to Google reviews of your business left by customers. Here's how to do it on desktop or mobile.

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...

Sponsor: BBB of Central Ohio For customers shopping local businesses, online reviews pull a lot of weight. But these days it’s hard to know what you can really trust. Beyond the ratings, the ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

Avoid overpromising. Trust is built by establishing realistic expectations and then overdelivering. Overdelivery doesn’t mean working for free or providing services at a significant loss. Small, ...

The HBR Executive Playbook on building an organization where customer success is the foundation of long-term growth. by Rachel DuRose Customer-centric organizations follow a simple principle: ...

Use this framework to mitigate the risks. by Ryan Hamilton and Annie Wilson In response to the intense pressure to grow, many companies seek new kinds of customers. A broader customer base seems as if ...

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