Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...

It's common for businesses to promote themselves in their local area, or even on a national level. But what if it's time to scale your operations to an international market? Plenty of businesses boost ...

The commercial actions of companies in the international arena should be preceded by a careful marketing strategy, as it brings some challenges. The “science” behind these actions and their ...

When it comes to marketing, it seems like the world is definitely getting smaller. After all, you can build something in Ohio and find a patron for your product in Istanbul. The internet has forever ...

Goldstine landed the top job less than a year after being shown the door at Warner Bros. Pictures, where he arrived after long stints at both Universal and Sony.

A global mindset is the ability to adjust to different environments and cultures internationally. Global expansion means seeking opportunities outside of familiar markets, and that requires engaging ...

The MMA rebrand involves a clear mission, new visual identity, modernised brand architecture, and continued investment in ...

It seems many companies now believe that great innovation is today’s best marketing strategy. CEOs have become exceptionally ...

Josh Goldstine has officially joined Paramount Pictures as president of global marketing and distribution. His appointment ...

The faculty senate determined the public, as well as some students, faculty and staff, “cannot distinguish between Purdue West, Purdue Global and Purdue Online.” ...

Joshi now leads global marketing for Lay’s Stax, Minis, and PepsiCo’s imports portfolio, building on her experience across ...

Founded as the Mobile Marketing Association in 2003, MMA widened its remit in 2018, became MMA Global in 2022, and now ...