A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Few customers actually enjoy being sold to, yet companies still have to be able to sell their products or services in order to survive. The trick comes in finding the balance between pitching your ...

*In business, everybody wants their product to bring a profit for their company. However, your future product will not bring you a profit until people need it. But how to know that your future product ...

Only 7% of founders have a pitch deck with a reasonably good go-to-market (GTM) narrative. Given that a lot of founders are raising money to acquire new customers, allow me to put words to what that ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

WATERTOWN, S.D. — Troy and Stacy Hadrick ranch near Faulkton, South Dakota. One of the many things they do on their ranch is raise beef for restaurants across the state. “We’ve really enjoyed getting ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...