LAS VEGAS, NV – October 23, 2025 – PRESSADVANTAGE – Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announced the expansion of its integrated marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. On the internet, brand recognition can only get you so far. Competition is springing up in ...

Google makes substantial changes to its search algorithms several times a year. The most recent was the helpful content update in August. According to Google, the update will "ensure people see more ...

Integration is a marketing catchphrase of the moment. Its value propositions seems unquestionably strong—the whole of a marketing initiative can be greater than the sum of its multidisciplinary parts ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated series of tactics across a broad range of channels, an integrated marketing campaign ...

At a time when consumer landscapes are shifting more rapidly than ever before, budgets are continually being evaluated, and marketing is under scrutiny. Communication and collaboration are vital. CMOs ...

Chanel Inc. has named Katie Welch as head of U.S. brand and company communications, effective Jan. 5. It is a new role. She ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

RICHARDSON, Texas--(BUSINESS WIRE)--AdvoCare International, LLC, a health and wellness consumer packaged goods (CPG) company, is proud to welcome John Peirano to the AdvoCare team as Vice President of ...

Two veteran executives of a metro Detroit marketing agency have moved into an ownership role. Chief Creative Officer John Ozdych and Chief Operating Officer Crystal Ceo, longtime executives at Real ...