Krystle Craycraft of ModeSens says high-end consumers are swept up in "logo-mania" that has prompted the resurgence of the Italian luxury brand Gucci.
Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...
It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...
The iconic Lamborghini brand is getting a new look as the automaker prepares for an electric future. Lamborghini launched its new logo and corporate identity as part of its transformation. Lamborghini ...
NEW YORK, Sept 19 (Reuters) - Fleur Arbel and Christophe Kairouz, both from France, were lured into Louis Vuitton's New York flagship recently by a colorful sculpture of a monogrammed giraffe and ...
Tension: The middle class seeks luxury to signal success, while the truly wealthy often avoid overt branding, creating a paradox of perception versus reality. Noise: Social media spectacle, marketing ...
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What to Watch: Luxury Brands Need to Win Back Aspirational Shoppers, Before It's Too Late
LONDON - The season's most popular color? Without a doubt, it's white. Groups including Burberry, Ralph Lauren and Tapestry and smaller European labels have been moving rapidly into the white space ...
Luxury resale platforms are growing faster than the primary market, forcing major fashion houses to rethink how they win back ...
Editor’s Note: This article was originally published by The Business of Fashion, an editorial partner of CNN Style. (CNN) — A little over a year ago, NFL player Travis Kelce stepped out in a ...
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