A chief marketing officer who works with 12,000 luxury brands says consumers are caught up in 'logo-mania,' and it's helped a famously flashy brand make a huge comeback

Krystle Craycraft of ModeSens says high-end consumers are swept up in "logo-mania" that has prompted the resurgence of the Italian luxury brand Gucci.
Electrek

Lamborghini revamps the luxury brand with a new look as its lineup shifts to electric

The iconic Lamborghini brand is getting a new look as the automaker prepares for an electric future. Lamborghini launched its new logo and corporate identity as part of its transformation. Lamborghini ...
WDTN

‘Quiet luxury’: No flash, no logos, but big-time style

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (AP) — They’re the biggest of ...
Motor Trend

Range Rover’s New Logo Is Ready To Hold Up Your Pants (and We Have Some Thoughts)

While Land Rover has a logo—the name-on-green emblem, connected by zoomy lines that remind us of the tow hooks one needs when it breaks down—Range Rover does not and has not since the first Rangie was ...
Forbes

From Luxury Logos To Lifestyle Properties: The Rise Of Branded Living

In Miami and Dubai, luxury logos glistening from glass towers are so common they might as well be skyline accessories. A logo here, a logo there. Slap on a five-star name, and suddenly a condo turns ...
Inc

How Luxury Brands Are Drawing in Gen-Z Shoppers

Fleur Arbel and Christophe Kairouz, both from France, were lured into Louis Vuitton’s New York flagship recently by a colorful sculpture of a monogrammed giraffe and ostrich above the store’s entrance ...