Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Recent advancements in generative AI and machine learning are changing the ways data ...

In the early stages of innovation, companies face a familiar dilemma: Which ideas deserve further investment? The traditional solution, human-centric market research, can deliver valuable insights—but ...

Dialogue AI launched on Friday with $6 million in seed funding and an aim to democratize market research.

A guide to the most promising opportunities. by Jeremy Korst, Stefano Puntoni and Olivier Toubia Among all the managerial functions, marketing is likely to be the one that’s most disrupted by ...

Founders launch businesses no one wants every single day. They ignore warning signs and barrel forward on gut feel alone. But nobody cares about your brilliant idea. What if you could validate your ...