Consumer insight for shaping business directions must be broader in its canvas and bolder in its investigation of “why not” than consumer insight for functional marketing decisions. As explained ...

"You can't manage what you don't measure" is a saying that will never go out of style. It's timeless. In 100 years, it will still be applicable and relevant. Measurement forces us to be clear and ...

The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to ...