A marketing manager heads up a marketing department or a project or product team within the marketing division of a company. Using budgets allocated by the company, he helps develop and lead ...

Opinions expressed by Entrepreneur contributors are their own. Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative ...

For starters, keep in mind that pretty much everything you do will be seen by customers. That’s the nature of your job, after all. As a result, you carry a lot of weight on your shoulders. Many ...

In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads, brochures, and publications, and they set up booths at events. The skills required didn't ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...