NBC debuted 'Sunday Night Football' style intros for its NBA broadcast where each starter got to shout out their alma mater.

The NBA on NBC is back. And basketball fans could not be happier. NBC had the honor of opening the 2025-2026 NBA season with ...

With so much changing for the 2025 season of NBA broadcasts, NBC decided to return to its original theme song, reviving "Roundball Rock." The network won back rights to some NBA games in 2024, with ...

The NBA on NBC returned Tuesday night with an opening day tip-off between the Oklahoma City Thunder and Houston Rockets. The ...

With all the talk about NBC’s NBA presentation largely focusing on nostalgic elements from the network’s run three decades ago, it’s nice to see the network introduce something new and fresh. That’s ...

Here's everything to expect from NBC and Peacock in what's sure to be a legendary February 2026, beginning with the Milan ...

NBC Sports has found its basketball equivalent to Carrie Underwood. The company announced Monday that Lenny Kravitz will perform the introduction anthem music for Sunday Night Basketball, which will ...

One of the most highly anticipated features of NBC's opening night was a teased halftime interview between Mike Tirico and ...

From the nostalgia to Jordan getting personal, NBC hit the right chords. The post NBC Made Its NBA Return Feel Big appeared ...

From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.

NBC Sports’ debut of Coast 2 Coast Tuesday, featuring unique bi-coastal NBA doubleheaders across NBC and Peacock, delivered the largest NBA Tuesday audience in games played before Christmas since 1996 ...