A crescendo of nervous speculation reached fever pitch in the city when the body of 20-year-old University of Houston junior ...

Many people use the words "marketing" and "promotions" as synonyms, even though they are quite different, with one supporting the other. Marketing includes all of the upfront product development, ...

Some school administrators are offering tours. Others are hiring firms to knock on parents' doors. It's all in an effort to ...

Marketing professionals are trained to be experts in communication. They function as a kind of "middleman" between a company or a company's image and the public perception of that company or its image ...

Five older marketing techniques that companies should jettison if they haven’t already. Marketing techniques come and go but some techniques linger longer than necessary. While you can still find ...

Consider the nonprofit organizations that get the most buzz, like the Make-A-Wish Foundation, the ALS Association and Girl Scouts of the USA. Their use of smart, targeted marketing techniques have ...

Nonprofits have the ability to make a real difference in local communities and raise awareness for worthy causes. The key to capitalizing on this ability is planning an effective marketing campaign, ...

Nelson Mullins invites you to join hosts John Heitmann and Joshua Guyan as they welcome Kelly Whitehart who will provide our communications, internet, and technology clients an overview of advertising ...

Deciding on whether or not to adopt a black hat marketing technique is probably a no-brainer for most -- but what about those who have no moral qualms about adopting some ethically gray techniques.