I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

Today’s healthcare IT product marketing leaders face a dual challenge. First, the digital flood of emails, ads, and webinars ...

Opinions expressed by Entrepreneur contributors are their own. Not that it happens often, but sometimes the product itself is the marketing. And in those rare cases, businesses thrive without ...

What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager.

CHEONGJU, South Korea & JAKARTA, Indonesia--(BUSINESS WIRE)--Chungcheongbuk-do has started to secure export channels for promising exporters in North Chungcheong Province to the Indonesian market.