SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, Threats. SWOT is used as a framework when analyzing the market position and general health of a business. Through the use of ...

What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: ...

In the intensely competitive world of business, it is vital for managers to understand the environments in which they operate. A SWOT analysis is a powerful strategic tool that identifies the ...