Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

Most leadership teams adopt AI tools randomly hoping technology alone will improve strategy and strategic planning. Here's ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

Charlie Curson, strategic advisor, leadership coach and author of Be More Strategic, examines why so many leaders continue to ...

For decades, hospitals and health systems relied heavily on external consultants to guide strategic decision-making. With limited internal resources and access to fragmented data, these organizations ...

Business strategy used to follow a 3 to 5 year cycle. But that kind of time frame won't work in times of constant flux. One of the classes I most looked forward to when working towards my MBA was a ...