More than a decade ago I was in a leadership workshop with about a dozen deans and a few department chairs when one of them raised the subject of strategic planning. Fairly new to administration at ...

Long-term strategic business planning is necessary for company growth and success, explains Entrepreneur magazine. Business plans provide companies with the tools to track growth, establish a budget ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

When creating a business plan, many marketers miss the opportunity to clearly define their strategy. A well-defined strategy is vital for a team to understand what needs to be done and which areas ...

The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, ...

Alfred University is at an exciting juncture. We can take pride in our 181-year history of inclusiveness. Over that period, our University has provided a remarkable intersection between opportunity ...

Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. But it doesn’t have to be. Fortunately, you don’t have ...

A draft for the plan was the result of input from thousands of people, including residents, IMPD officers and staff.