At the ANA Masters of Marketing Conference in Florida, PwC’s Samrat Sharma unveiled new research that could finally settle ...

Greetings from the Outer Banks of North Carolina. Here we discuss how students should study for the Principles of Marketing ...

Teens and young adults who see alcohol promotions in their social media feeds are more likely to drink and binge drink, ...

An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies. Are you familiar with "progressive ...

A Hotwire PR report finds that next year marketers will and should approach millennials as an audience segmented by their passion rather than as a cohesive age demographic. Illustrating the marketing ...

In many ways, email is one of the first internet marketing tools. Before everyone could own their own website and before there was social media to help marketers reach a target audience, there was ...

That OxyContin is highly addictive is well known, as is that Purdue Pharma’s intensive marketing of the opioid painkiller led to thousands of overdose deaths and the company’s bankruptcy in 2013. But ...

Internet marketing, imaging, graphic arts, information systems, social media, and search engine optimization combine to create cutting-edge digital business and marketing solutions. This program is no ...

MBA students agonize over the “right” school to attend. How will the choice of an MBA program impact their first job? Or their career? Or their happiness? While the choice of which MBA program to ...

SAN MATEO, Calif.--(BUSINESS WIRE)--You do not have to be a Beckham, Chrissy Teigen or Grumpy Cat to make big cash as an online influencer. In a study spanning five countries including the U.S., ...