With thousands of YouTube creators relying on the platform for income, many are turning to strategists as essential advisors on how to keep videos viral. Sports YouTube creator Jesser credits ...

The creator economy is no longer trying to break into show business—it is show business. For the first time in the five-year history of the Top Creators list, the ranking of the 50 most powerful ...

Content creators are crossing over into the traditional film and TV space in a major way, and YouTube is a key driver.

YouTube is rolling out GIF replies, voice-powered TV comments, personalized moderation, paid members-only communities, and new ways for fans to support their favorite creators.