Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday (Jan. 13), the big-box store ...

This aggressive push is a direct challenge to competitors, most notably Costco, and shows that Walmart is not just keeping up with the e-commerce wave—it’s trying to lead it. While many retailers are ...

The new item-specific rewards are helping Walmart build out ways to reward Walmart+ member loyalty, Cracchiolo said. Walmart plans to integrate the program with its growing digital advertising ...

Forbes contributors publish independent expert analyses and insights. Chris Walton is a former Target executive turned retail journalist. Walmart continues to push the envelope on retail innovation, ...

Outdoor activations in sports, health and technology led the way creatively this week. Walmart is going big into Roblox with two immersive experiences—Walmart Land and Walmart’s Universe of ...

More brands are leaning hard into inclusive marketing as a way to better serve the people who have the problem their brand solves. And as they serve the needs and desires of more people, their brand ...