Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

Since its inception in 1899, Fiat has been a mainstay of European roads and beyond. An Italian brand known for being both affordable and efficient, Fiat has earned its reputation for producing ...

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...