At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

What does it mean to become an AI-native marketing team — and how do you build one while the tech is still evolving? In this episode of The CMO Circle, Paula Mejia, VP of Marketing at Wix, unpacks the ...