The THC beverage brand is testing AI’s ability to create short content for attention on social media.

Ad Age's crossword puzzle for October 31, 2025.

The Media Rating Council is developing comprehensive AI standards to address six key use cases in media measurement, with a focus on governance, bias, explainability and accountability.

Oakley says, “Athletic Intelligence is here” in a spot that calls attention to its partnership with Meta on AI glasses.

FDA scrutiny of pharma advertising is intensifying, with additional potential enforcement yet to come. On Ad Age Insider, ...

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Jason Kelce leads a beer-fueled battle in “Thermal Buzz,” a loving tribute to the macho glory of the “Predator” universe.

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and ...

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time for in-person experiences.

Happy Friday, and welcome back to Agency Brief. This week, we’ve got the scoop on Raymour & Flanigan’s media review, plus a ...

The basketball legend discusses the experiential installation “House of Melo,” made with agencies Valerie and Verb.

Why automation is a foundational advantage for brands looking to optimize for both efficiency and effectiveness.