Unilever-owned Axe launched its first esports campaign, according to information shared with Marketing Dive. Called "What's Your Move?," the campaign has been presented at the League of Legends 2019 ...
Axe's contest and bus tour are tapping into the growing popularity of video-gaming and esports among young men and teens. The $134 billion market for video games is forecast to grow 15% this year, ...
Implemented by GroupM ESP, World Cricket Championship 3 (WCC 3) has integrated Axe game in its game. This association brings alive dual benefits promised by the brand to gamers, who can upgrade two ...
The gaming chair company Anda Seat has released a new seat known as the Anda Seat Axe Series Gaming Chair. It comes in five different colors: black, blue, grey, red, and white and is available from ...
New Delhi: Hindustan Unilever Limited’s male grooming brand Axe deodorant has entered into an in-game partnership with World Cricket Championship 3 (WCC 3) for India. The gaming integration will be ...
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