While 90% of B2B marketers say financial literacy helps build the case for investment, just 27% describe the CFO as a key ...
B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to ...
The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...
Witchy Spells on MSN
The Future of Distribution Management: How AI and Mobile Technology Are Redefining B2B Sales
The distribution management playbook is being rewritten in real-time. Across distribution centers and wholesale operations, ...
With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...
Advertising has always been an influencer industry. Athletes, musicians, actors have all been the faces and voices of endless ...
At the ANA Masters of Marketing Conference 2025, TikTok’s Rema Vasan shared how she’s reframing the world’s most talked-about ...
When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...
In a stellar showcase of creativity, strategy, and consumer connection, Alliance Bank Malaysia emerged as the Overall ...
Digital and virtual channels make B2B sales more efficient—but they can also make relationships brittle. When stakes are high ...
A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...
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