In today’s relevance economy, sport is the asset that consistently outperforms. But showing up in the right kit isn’t enough ...

Sports marketing is one of the hottest fields in business right now. Here's who's hiring, where, and what they're paying.

As a result, Maria Valdes, previously Puma’s chief product officer, has been named chief brand officer, overseeing the new ...

Once upon a time, sports marketing was all about visibility. Were you even trying if your logo wasn’t on a jersey, a stadium wall, or flashing between timeouts? It was a simpler era where reach meant ...

The marketer is recentering on sports as its North Star while reducing a reliance on promotional activity and paid traffic. Nike for the past year-plus has worked to address an overswing toward direct ...

The popular video platform hired Pereira O'Dell after a review that started last year. How brands and sports play together was a focus at Advertising Week, which devoted a track to what it called the ...

The October 29 edition of the SBJ Marketing newsletter checks in with Strauss to see how it's benefitting from its postseason ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. In an era of cord-cutting and increased viewer ...

When Joanne Lovato was interviewing for a job with the Dallas Stars, she laid everything on the table for CEO Brad Alberts and Chief Revenue Officer Matt Bowman. “I don’t really know hockey,” she ...

As the MLB playoffs continues into the divisional round with the ALDS and NLDS, respectively, baseball fans are wondering why players' helmets are adorned on both sides with a large STRAUSS logo. Why ...

The October 22 edition of the SBJ Marketing newsletter covers U.S. Bank's impending takeover of the banking sponsorship ...