Adidas’s continued investment in brand across campaigns, partnerships and sports is helping to fuel strong financial results.

As a result, Maria Valdes, previously Puma’s chief product officer, has been named chief brand officer, overseeing the new ...

Fresh Del Monte and Wonderful Pistachios on how sports partnerships connect brands, athletes, and communities through health ...

From Gukesh D’s rise to the Global Chess League’s India debut, brands from Britannia to Adani are betting big on a sport that ...

The October 29 edition of the SBJ Marketing newsletter checks in with Strauss to see how it's benefitting from its postseason ...

The college gymnastics star has over 15 million followers on YouTube, TikTok and Instagram as a brand ambassador as she exits ...

With procurement officially open for some of the biggest accounts in adland, it’s time to register for this November 19 event — before it sells out.

Liverpool FC have entered a new multi-year sponsorship with NASDAQ-listed Trimble in a move the global technology company ...

The companies will develop original series, films, event programming and digital content that focus on the intersection ...

Valdes, who has been a member of Puma's management board since 2023, will now be responsible for brand marketing, product, ...

For me, what stood out most about Puma’s story was how this heritage brand continues to remain relevant in culture in 2025 ...