A St. Louis-based private equity firm has expanded with a portfolio company's acquisition of a digital marketing agency.

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

B ryan Follicle, Thought Leader, Serial Founder, Dad, Husband, Son: Don’t let anyone tell you that your dreams are ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

"We're going to promote based on AI," said Amazon VP Jamie Simonoff. "We're going to promote based on how you're integrating ...

The data supports that perspective. A strong majority of marketers (92%) say seeding has increased brand awareness, and 76% ...

The 18th China–Latin America Business Summit opened in Zhengzhou, Henan Province, on November 3, under the theme "Embracing Innovation and Intelligence for a Shared Future." The event was co-hosted by ...

Events can be marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick Response (QR) code. ...

To encourage upgrades to the Executive tier, which costs $130 a year, as opposed to $65 for a basic Gold Star membership, ...

Some school administrators are offering tours. Others are hiring firms to knock on parents' doors. It's all in an effort to ...