Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...

NovaBridge Biosciences (NovaBridge or the Company) today announced that it has changed its corporate name from I-Mab to ...

Branding is evolving faster than ever. You know how it feels. You've got a deadline, a half-baked brand concept, and way too ...

Every video you make tells a story — and how it looks can make a big difference. Your intro and outro are like your video’s first and last impressions. A strong intro gets people interested, and a ...

Let's walk through how AI can actually simplify every stage of your branding process — and save you a few sleepless nights along the way.

On Friday's episode of "Real Time," host Bill Maher expressed concern that the Democratic Party is becoming a "ghost brand,' ...

The Aiken County Career and Technology Center revealed its new logo ahead of the opening of its updated facility which will ...

PepsiCo has introduced a new global brand identity that it says reflects what the company is today: a 500-brand food and ...

BT Group is exploring the possibility of launching a low-cost mobile service to better compete against emerging telecom companies in the UK, following the entry of fintech firms like Monzo and Revolut ...

From century-old shoemakers to soda giants, these brands are proving that revival is an art form — one that begins with ...

All trademarks, logos, brand names, names, likeness, characters, and other personal indicia (collectively, "attributes") are ...

The phrase “Made in Ghana” is more than a label. It is a philosophy of identity, value, and aspiration. In a world where ...