Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...

On Thursday, Mikaela Shiffrin launched her own personal brand and logo and announced a new podcast series which will debut ...

NovaBridge Biosciences (NovaBridge or the Company) today announced that it has changed its corporate name from I-Mab to ...

Every video you make tells a story — and how it looks can make a big difference. Your intro and outro are like your video’s first and last impressions. A strong intro gets people interested, and a ...

Let's walk through how AI can actually simplify every stage of your branding process — and save you a few sleepless nights along the way.

For its first brand refresh in 13 years, Domino’s updated its color palette, packaging, and font to look more engaging. When ...

Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...

On Friday's episode of "Real Time," host Bill Maher expressed concern that the Democratic Party is becoming a "ghost brand,' ...

Mesa wants to have a strong brand identity – much like Apple, Nike and Amazon do – that resonates with residents, businesses and visitors. And it’s good for economic development, city staff argues.

The Aiken County Career and Technology Center revealed its new logo ahead of the opening of its updated facility which will ...

Brand trust takes years to build and seconds to weaponize. Cybercriminals aren’t just breaking into systems anymore; increasingly, they’re breaking into identities. By impersonating trusted companies ...