For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both ...

Learn digital marketing basics in 5 minutes! Explore SEO, social media, email & online advertising to boost your marketing ...

Shane Hummus reviews top digital marketing bootcamps like General Assembly, BrainStation, Thinkful, and Udacity. Find the ...

SINGAPORE: A “hybrid animal” takes shape on a Secondary 1 student’s art assignment, complete with arms that can help seniors get around. Koh Wen Cheng, 13, and his fellow classmates are blending ...

The future of marketing is digital, and private equity is taking notice. Trent Sisson, managing director at Mountaingate Capital, told PE Hub that for a long time, marketing was viewed as ...

Back-to-school season arrives every year with a mixed bag of emotions for most educators, including anticipation and excitement, but also anxiety. The opportunity to catch up with friendly colleagues ...

Some instructors see the syllabus as a simple outline of the course topics, while others add everything related to the course as well as the kitchen sink. An effective syllabus lies somewhere in ...

Coca-Cola has relaunched its iconic “Share a Coke” campaign with a focus on shareability, customization and digital experiences as a way to engage Gen Z consumers, per details shared with Marketing ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

Learn best practices to acquire and engage customers. If you've considered pivoting to a digital marketing career, now is the time — and Brandeis is the place. In as quickly as a year, an online ...