Over 1.7 billion people now use Facebook. Let that sink in. That makes Facebook the most used social network in the world by 1.2 billion. For social media marketers, more users mean more consumers.

Splashy video ads are charging onto the Facebook welcome page giving brands with the cash a new means to market on the social network, but that is far from the only way for companies to grab attention ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...