Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included.

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Are you marketing your brand, product or service with an integrated marketing approach? Integrated marketing is an approach that unifies the consumer experience when interacting with a brand or ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

In business you want to succeed, you want your brand to be valued and you want more customers than you had last year. To achieve spectacular goals, you need to plan. Integrated marketing communication ...

CLEVELAND--(BUSINESS WIRE)--NewsCred, the world’s leading enterprise content marketing platform (CMP) provider, today announced the availability of the NewsCred CMP: Integrated Marketing Edition and ...

MINNEAPOLIS--(BUSINESS WIRE)--Allianz Life Insurance Company of North America (Allianz Life®) named Kari King as the new director of Integrated Marketing Planning in the Marketing division. In this ...

The student's recommendations have not only influenced our marketing materials but are shaping strategic decisions about how we engage with clients. About the company: FERNFUTURES is a growth strategy ...