Can you believe there was a time when a business believed that having digital media/marketing knowledge and skills was nice, but not necessary? How the times have quickly changed. According to the U.S ...

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The Marketing & Communications Department manages Drexel University College of Medicine's external and internal communications, assists with special events, and oversees the College's websites and ...

At Eastern Iowa Community Colleges (EICC), storytelling isn’t just about sharing news—it’s about showing how education ...

While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

Colleges and universities are increasing their spending on marketing campaigns and their use of new media in such efforts, and those strategies appear to be paying off, according to survey findings ...

Pranav Jha - Director of AP Web World and Head of Marketing, Writrox Solution Digital marketing is an essential component of a successful marketing strategy for colleges and universities in 2023. With ...

“79 percent of business leaders polled say there are ‘noticeable skill gaps’ on their teams–primarily in data, customer insight, and digital marketing techniques.” –Circle Marketing’s 2013 B2B Leaders ...

This is part one in a three-part series on the role of Big Data in the college-search process. Check back for future installments on sophisticated student-targeting formulas and data in an era of ...