UNC and Duke will be among the college basketball programs featured in a 2K video game. According to a statement from 2K ...

As part of deal, Topps returns as the NBA's official trading card licensee for the first time since 2009-10. Official release NEW YORK — Fanatics Collectibles, the National Basketball Association (NBA ...

NBA partnership to promote dermatologist-developed skincare through season-long campaigns and community initiatives. Official release NEW YORK, Oct. 6, 2025 – CeraVe, the #1 dermatologist-recommended ...

Games set for Friday and Sunday in gambling hub of Macau NBA staging five-day fashion, music and technology showcase NBA signs multi-year partnership deal with China's Alibaba NBA disappeared from ...

Editor's note: This is a part of an occasional USA TODAY Sports series on the best moments, teams, players and figures in sports over the last 25 years. There's a long legacy of Hall of Famers ...

Donovan Mitchell defends Jalen Brunson during the Cleveland Cavaliers-New York Knicks playoff series in 2023. David Richard / USA Today Sports The NBA regular season starts one week from today, which ...

The NBA returns to NBC this season after more than two decades away from the network and plans to make Sunday nights must-see TV beginning in February. On Monday, the NBA announced that four-time ...

Dwight Howard is making moves off the court. Dwight Howard takes another big step in his post-NBA journey after Hall of Fame induction The former Lakers champion is deepening his footprint in ...

Michael Jordan is back in the NBA with NBC, and that network brought the sounds of “Roundball Rock” back as well. Amazon Prime is entering the league after hiring many broadcasters who were with ...

Madison Avenue is following the NBA‘s bouncing ball. American Express, State Farm, McDonald’s, Kia and Wingstop are among the sponsors lining up to support new NBCUniversal programming tied to a new ...

While our sports media continue their empty habit of reporting inapplicable stats and take-a-shot free agent speculations, a day of reckoning — dead reckoning — is fast approaching. And no sport’s ...

Kudos to Dyson Daniels on breaking one of my least favorite streaks in the NBA. Last season, he won Most Improved Player without making the All-Star team. The last player to do so was Pascal Siakam, ...