Doubleheader Featuring Knicks-Bucks and Clippers-Warriors Averages 3 Million Viewers – Nearly Tripling Last Year’s Viewership ...

Though NBC isn’t discussing Jordan’s role publicly, seemingly everyone else in sports media is. When the greatest basketball ...

From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.

With so much changing for the 2025 season of NBA broadcasts, NBC decided to return to its original theme song, reviving "Roundball Rock." The network won back rights to some NBA games in 2024, with ...

NBC Sports’ debut of Coast 2 Coast Tuesday, featuring unique bi-coastal NBA doubleheaders across NBC and Peacock, delivered the largest NBA Tuesday audience in games played before Christmas since 1996 ...

Maybe it was the nostalgia kicking in, but Tuesday felt bigger than usual for the NBA as it returned to NBC for the first ...

The NBA's return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, marking the most-watched October ...