Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

In today’s game, football isn’t just about goals and trophies; it’s also about the logos printed on the shirts, the brands, ...

An award-winning New York-based designer known for her sculptural dresses, Melitta Baumeister is taking on sport in ...

Every one of Penny Hardaway's 15 Tigers are brand-new to Memphis as part of a complete overhaul after earning an NCAA ...

Most professional athletes today specialize in one sport from childhood. They dedicate every waking hour to perfecting a ...

NIKE Inc.’s NKE renewed focus on athlete-led storytelling reflects its effort to re-anchor the brand in authenticity and ...

The Summer Games silver and gold medalist is also working the dance floor on Season 34 of ‘Dancing With the Stars.’ ...

Olympic gymnast Jordan Chiles kicked off the week with an exciting career update. On Monday, Creative Artists Agency (CAA) ...

When the 2024 WNBA Finals MVP climbed the famed Met Gala steps in her custom Sergio Hudson suit, she had one goal in mind: ...

Korean TV partners and title sponsorships have been crucial to not only the LPGA’s success, but its survival over the past 20 ...

Sex, politics, protests and poor judgment. These are the campaigns that shocked, offended and sometimes changed advertising ...