As part of its AI-first strategy, Perficient is investing in Sitecore XM Cloud to transform digital experiences, accelerate delivery, and enable real-time personalization at scale within its own ...

If CXOs don’t lead the charge in embracing AI and in reimagining ways of working, their businesses risk running smarter tech ...

One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic ...

The Trump administration is recruiting immigration officers using ads that echo neo-Nazi and far right imagery, sparking ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Because nothing fires up game day like horsepower under the hood and a tailgate that won't quit, Ram has signed actor Terry Crews ("Idiocracy," "White Chicks," "Brookly Nine-Nine," America's Got ...

Analyzed airline customer flight history and loyalty program demographics to identify retention and cancellation drivers. Assessed Feb–Apr 2018 promo campaign, explaining its success. Showcases data ...

Amazon Studios removed all traces of guns from promotional material for the James Bond franchise and then quietly took the new artwork down after receiving fan backlash. The gun-free thumbnails for ...