Greetings from the Outer Banks of North Carolina. Here we discuss how students should study for the Principles of Marketing ...

Teens and young adults who see alcohol promotions in their social media feeds are more likely to drink and binge drink, according to a Rutgers Health review of 31 studies that tracked links between ...

At the ANA Masters of Marketing Conference in Florida, PwC’s Samrat Sharma unveiled new research that could finally settle ...

MYRTLE BEACH, SC, October 20, 2025 (EZ Newswire) -- Research from TravelBoom Hotel Marketing, the leading data-driven hotel ...

A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...

That 10,000-step goal on your fitness tracker? It's actually a marketing gimmick from 1960s Japan, not science.

New Omnisend survey of 4,000 consumers reveals key motivators, spending habits, and how retailers can take advantage ahead of ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...

A new study reveals that labeling clothes with a breakdown of the cost of an item per wear (CPW) can shift consumers away ...

A study into how AI language models perform when tasked with creative work found that there was little difference in quality ...

The activation is backed by research that found while 94% of Americans are in group chats, 29% meet up with their groups once ...