That may sound discouraging, but it doesn’t have to be. When you treat social media as a channel you invest in, just like ...

Mamdani isn't campaigning like a politician. He's marketing like a brand. And the ROI is clear. And with the average age of ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

It seems many companies now believe that great innovation is today’s best marketing strategy. CEOs have become exceptionally ...

Learn digital marketing basics in 5 minutes! Explore SEO, social media, email & online advertising to boost your marketing ...

An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...

Golden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is ...

The most powerful marketing machine today is sidestepping a reliance on reaching your own audience via algorithms. A Reddit thread, a Discord server or a fan club where people feel ownership to drive ...

"Advertising has to compel humans, not digits, so there always needs to be human intervention to have a truly great idea.” ...

Robert Byrne, director of consumer and industry insights with Technomic, joins this week’s episode of the restaurant ...