“Nic!” Viv Jeffers laughingly bellows at one of her players, whose impressive juggling skills become an unintended soundtrack to our conversation, the thump, thump, thump of the soccer ball bouncing ...
For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...
The National Women's Soccer League (NWSL) Boston-based expansion team announced Friday that it will be changing its name. The change comes after a wave of transgender backlash to a marketing campaign ...
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