WARC’s new analysis says award-winning creativity drives sales, brand equity and market impact when it’s properly backed. TV ...

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences.

The Impact of Sports-Related Themes / Celebrities As shown below, of six ABX "KPIs that Count,” the sports-themed ads scored 15% higher in Reputation, and 10% higher in Purchase Intent, over ...

Netflix currently has a number of video game-related shows on the streamer, including Tomb Raider: The Legend of Lara Croft, ...

Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director or ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3).

Investors worry technology will erode companies’ moats, but analysts believe the sell-off is overblown for some ...

Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), ...

Google has launched its first AI-generated ad, featuring a plush turkey using Google Search's AI Mode. This move enters ...

Shopper behavior, brand buzz, and ad performance from last year point to clear playbooks for marketers heading into Black ...