WARC’s new analysis says award-winning creativity drives sales, brand equity and market impact when it’s properly backed. TV ...

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences.

AI’s role in creativity is expanding, shaping a new creative economy that’s redefining how the advertising industry operates ...

Piyush Pandey was an Indian advertising legend and the brains behind iconic advertisements such as 'Humara Bajaj', 'Do Boond ...

The Impact of Sports-Related Themes / Celebrities As shown below, of six ABX "KPIs that Count,” the sports-themed ads scored 15% higher in Reputation, and 10% higher in Purchase Intent, over ...

Waymark’s AI-power ad creation platform allowed local advertisers can craft affordable, high-quality commercials in minutes for the operator's local ad sales efforts ...

Channel 4 Sales today announces the five brands shortlisted to win one million pounds of commercial airtime via the Diversity in Advertising Award. This year marks the tenth year of the edition, and ...

Now with New Capabilities like Click to Edit, Local Advertisers Can Craft Affordable, High-Quality Commercials in Minutes Key Takeaways: Spectrum Reach ...

Netflix currently has a number of video game-related shows on the streamer, including Tomb Raider: The Legend of Lara Croft, ...

Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director or ...